Related search terms – This feature leverages data insights by recording popular search terms and then making automatic suggestions that are related to whatever query a user has entered.Remember relevance – You should almost keep relevance in mind when looking for keywords, as the terms you use must not only work for your ad, but they must also align with user intent.Marketers can put this to good use by searching for terms they are thinking about bidding on. Using Google Search ConsoleĪnother free keyword research tool from Google is the Google Search Console. The more detail the keyword includes the more targeted it is, which means you will attract a smaller, but more engaged audience for that search term. Conversions – specific keywords that indicate a user is close to purchasing, such as “buy Samsung Galaxy S10”, “buy online Canon 700D”, etc.Lead Generation – keywords used by people in the consideration phase of the customer journey, such as “buy smartphones”, “best drones”, etc.Brand Awareness – broad keywords such as “electronic gadgets online”, “electronic gadgets store”, etc.If your online store sells smartphones, drones, and cameras, you should target keywords relevant to your goals, for example: Also, your goals act as guidelines to help you find relevant terms in your keyword research. What objectives do you hope to achieve with your PPC campaign?īy setting defined goals, you will understand the scope of your PPC campaign and will reduce wasted spend that could occur in an unfocused campaign. Set Your Campaign Goalsīefore anything else, you must get clear with your goals for paid advertising. Using Google’s practical keyword analysis tools, you can effectively develop a robust, efficient keyword list for your ad campaign.įollow the steps below to make it happen: 1. With this, you can compile an optimized keyword list that consists of search terms that are relevant to your business, your products, and your audience. Google has a free keyword research tool that you can use to analyze and discover strong keywords. In this guide, we’ll look at how to do keyword research with free tools. When it comes time to do keyword research for your campaign, there are two strategies – paid and unpaid. These are excellent for performing keyword research and competitor analysis, allowing you to learn more from your competitors and identify top-performing keywords that attract a lot of traffic. Nowadays, advertisers have a lot of keyword research tools to choose from, such as SEMrush, KWFinder, and SpyFu. Even a free keyword research tool can help you discover relevant, high-intent keywords to build your PPC campaign around. It may surprise you to realize that you can have great success with free keyword research.

Free keyword research tool